Today, Shandong rice noodle franchise editor will analyze with you: how can zero based entrepreneurs accurately find their own restaurant positioning.
First of all, position your products. What kind of consumer groups should our products face? How should our prices be regulated? What are our characteristics and marks? It is based on product positioning, and understanding product positioning can better show ourselves to customers.
Second, we need to know which level of consumers will go to restaurants. If we are facing high-end people, the decoration and catering of our restaurant should be in line with the taste and style of high-end people. In terms of price, it will also be higher, and in terms of service, it will work harder. Because in the eyes of high-end people, style, consumption environment and grade are particularly important, followed by price. However, if our customers are students or low-level consumers, our decoration and catering do not need too high specifications. As long as our characteristics meet the public taste and the price is appropriate, customers will be interested.
Third, whether the location is correct. Generally speaking, husband and wife stores will avoid the first tier cities or places with high population density, because in such an environment, shop rents are relatively expensive and investment risks are high. Most restaurants are near schools or workplaces. The price is appropriate and the group is specific. They are neither too narrow-minded nor too concentrated.
Fourth, culture and characteristics. Restaurant culture is particularly important. For example, they are all roast duck shops, one is the roast duck in the general market, the other is the Beijing roast duck with characteristics. Obviously, the popularity of Beijing roast duck must be higher than that of the common market. Another example is Chongqing noodles. The main characteristics of Chongqing noodles are spicy and fresh. Spicy food in Chongqing is a good brand. We'd better choose the catering industry with characteristics and culture, so it's easier to drive the profits and flow of stores.
There are many low-cost entrepreneurial projects. Only when we have a clear understanding of the industry's disadvantages and advantages can we start our own business, open stores and develop better.
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