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米线加盟开店要掌握三个基本的涨价技巧

项目介绍

  餐厅在经营过程中,面对价格成本、人工成本,必然会遇到价格上涨的问题。如何处理将很大程度上影响消费者对商店的态度。提价也很棘手。只要你以正确的方式合理地提高价格,消费者还是会来找你。而错误的、粗鲁的涨价方式,罐罐香米线,会让消费者敬而远之,不再光顾。

  In the process of restaurant operation, facing the price cost and labor cost, it will inevitably encounter the problem of price rise. How to deal with it will greatly affect consumers' attitude towards the store. Raising prices is tricky, too. As long as you raise the price reasonably in the right way, consumers will still come to you. And the wrong, rude way to increase prices, will let consumers stay away, no longer patronize.

  首先,价格上涨应逐步低调

  First of all, price rise should be gradually lowered

  一份蔬菜10元,突然涨到20元,这样的情况一定让消费者难以接受。小叮当米线告诉其加盟业务,涨价可以,但要步步为营,每次涨价都要在一个档次上进行,低调行事。假设从10美元到13美元。当然,价格的上涨是基于菜品和劳动力的价值,不偏离价格上涨的价值。

 

米线加盟

 

  A vegetable costs 10 yuan and suddenly rises to 20 yuan, which must be unacceptable to consumers. Xiaodingdang rice noodle told its franchised business that the price increase is OK, but it should be done step by step. Every time the price increase is carried out at a level, and it should act in a low-key way. Let's say it's from $10 to $13. Of course, the price rise is based on the value of dishes and labor, and does not deviate from the value of price rise.

  第二合理的套餐搭配在价格上涨上看不见

  The second reasonable combination is invisible in the price rise

  在团购菜单或其他类型的菜单中,门店可以推出不同类型的套餐,套餐具有荤素结合、饮食标准等特点。当然,要对套餐进行适当的选择,比如一份套餐可以增加一些毛利率更高的菜品,另一份套餐则从葡萄酒中寻求高额利润。这样一来,就是给消费者带来了方便,也就在无形的价格上了。

  In the group purchase menu or other types of menu, the store can launch different types of packages, which have the characteristics of combination of meat and vegetable, food standards and so on. Of course, it is necessary to make proper choice of packages, for example, one package can increase some dishes with higher gross profit rate, and the other package seeks high profit from wine. In this way, it brings convenience to consumers, and it is also on the intangible price.

  第三,比涨价更重要的是营销

  Third, marketing is more important than price increase

  价格上涨,你能告诉消费者在品牌故事背后挖掘它的理由吗?如果价格的上涨给商家带来实实在在的收入,是否有必要给消费者一定的反馈。这些都是比价格更重要的营销点,有了价格的营销,展现品牌才是更重要的!

  If the price increases, can you tell consumers the reasons behind the brand story? If the price increases bring real income to businesses, is it necessary to give consumers some feedback. These are more important than the price of marketing points, with the price of marketing, show brand is the most important!

  以上是米线加盟小编为大家介绍的三个基本的涨价小技巧,想要了解更多内容,欢迎访问网站:

  The above are three basic price increase tips introduced by rice noodle franchise editor. If you want to learn more, please visit the website:

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