In the process of restaurant operation, facing the price cost and labor cost, it will inevitably encounter the problem of price rise. How to deal with it will greatly affect consumers' attitude towards the store. Raising prices is tricky, too. As long as you raise the price reasonably in the right way, consumers will still come to you. And the wrong, rude way to increase prices, will let consumers stay away, no longer patronize.
First of all, price rise should be gradually lowered
A vegetable costs 10 yuan and suddenly rises to 20 yuan, which must be unacceptable to consumers. Xiaodingdang rice noodle told its franchised business that the price increase is OK, but it should be done step by step. Every time the price increase is carried out at a level, and it should act in a low-key way. Let's say it's from $10 to $13. Of course, the price rise is based on the value of dishes and labor, and does not deviate from the value of price rise.
The second reasonable combination is invisible in the price rise
In the group purchase menu or other types of menu, the store can launch different types of packages, which have the characteristics of combination of meat and vegetable, food standards and so on. Of course, it is necessary to make proper choice of packages, for example, one package can increase some dishes with higher gross profit rate, and the other package seeks high profit from wine. In this way, it brings convenience to consumers, and it is also on the intangible price.
Third, marketing is more important than price increase
If the price increases, can you tell consumers the reasons behind the brand story? If the price increases bring real income to businesses, is it necessary to give consumers some feedback. These are more important than the price of marketing points, with the price of marketing, show brand is the most important!
The above are three basic price increase tips introduced by rice noodle franchise editor. If you want to learn more, please visit the website: