When we are crossing the bridge and rice noodles in Jinan, many franchisees sometimes ask our headquarters a common question: is it suitable for us to play music in the store? It must be right to play music in the store, but how to play music is more important. Today, the editor of Jinan rice noodles franchised headquarters shares these neglected details with all the guests here.
First of all, we should learn to play music during the festival.
Whether it's Spring Festival or Chinese Valentine's day, when we can play music, we must play music. And the music can not be too intense, such as loud or particularly harsh music, we must not play. In the restaurant, try to play some more soothing music, because soothing music is easier for consumers to enter a relaxed emotional state, so as to promote consumption. If it's a specialty store, it's better to play some music with local characteristics, which can make consumers more emotional.
2、 The necessary musical atmosphere for the festival.
You can play music according to the festival. For example, during the Spring Festival, a store will play some festive music, and then put on love songs, the effect is not significant, or even has no effect. If more love songs are played on Valentine's day in China, it will be easier to stimulate consumers to spend money, and both couples and singles will be sensitive to this. Sometimes music is a consumer's mood, so in the store, try not to play sad songs, even music songs that are particularly beautiful and trendy, because this will cause consumer discomfort. The more lyrical and simple the music, the stronger the consumer's heart. Playing music related to festivals makes it easier for consumers to enter the mood and generate consumption.
Don't play duplicate music.
There are as many restaurants as possible in the range of songs, huge design, rich content, and a large number of songs. Because the music is constantly repeated, it is easy to produce aesthetic fatigue for consumers. So when we play music, we try to learn to control the progress, and make the number of songs bigger, one reincarnation a few days, so that consumers can try to listen to different songs and feel different emotions. In fact, psychologists do analysis, pure music and light music are more suitable for consumers to consume, and pure music is not easy to be remembered by consumers, more suitable for playing in stores.
A good environment needs to be created by franchisees. The operating conditions of each store are different, and the consumers are also different. We need to look at the problem from the perspective of consumers. If you want to know more about food and drink, you can visit the website of Jinan rice noodle,